Affiliate programmes: just just what should my cookie size be?
The cookie size could be the timeframe that the cookie will stay on an individual’s device unless it is overwritten by another publisher ‘s cookie after they have clicked a publisher link to an advertiser’s site.
A publisher has over a user’s decision to buy, the fact that there is a cookie present is not proof that a customer’s decision was made on the basis of visiting the publisher site and clicking through to the advertiser because clicks are an imperfect measure of the influence. However, after examining information from sales tracked through the Awin community, we now have discovered that the majority that is vast of product product sales happen within twenty four hours associated with cookie being put.
Once you understand this, exactly just just how should advertisers set their cookie size?