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Research study: Tinder stunt provides authorities platform to talk dating security

December 06, 2017 by Magda Ibrahim

A forward thinking electronic campaign assisted Avon and Somerset Police bring the message of remaining safe while online dating sites to a concentrated audience, and might be used by other forces.

The Avon and Somerset Police comms team used a campaign that is pop-up Tinder and Snapchat to interact a huge selection of users dedicated to remaining safe on line.

Launched in November 2016, the goal would be to encourage 18- to 35-year-olds to take care online by creating tongue-in-cheek content that reached the goal audience regarding the platforms they certainly were making use of.

Rise in online dating crimes

The campaign adopted statistics showing a sharp increase in the sheer number of crimes associated with online dating sites. Between 2011 and 2016 there clearly was a 2,000 percent enhance nationwide into the wide range of crimes involving victims whom had met the offender on dating apps Tinder and Grindr.

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