By Paul RubensBusiness reporter
Them three questions, says Christian Rudder, one of the founders of US internet dating site OKCupid if you want to know if a prospective date is relationship material, just ask.
- “Do you realy like horror films?”
- “Have you ever travelled around a different country alone?”
- “Wouldn’t it http://www.datingrating.net/friendfinder-review/ is enjoyable to chuck all of it and get go on a sailboat?”
Why? Because these would be the concerns date that is first agree with most frequently, he claims.
Mr Rudder discovered this by analysing considerable amounts of information on OKCupid people who finished up in relationships.
Dating agencies like OKCupid, Match – which acquired OKCupid for $50m (Р’Р€30m) – eHarmony and others, amass this data by making users respond to questions about by themselves if they register.
Some agencies ask as much as 400 concerns, and also the email address details are given in to data repositories that are large. Match estimates so it has significantly more than 70 terabytes (70,000 gigabytes) of information about its clients.
Using big information analytics to these treasure troves of data is assisting the agencies offer better matches for his or her clients. And more satisfied customers suggest larger earnings.
US internet revenues that are dating $2bn (Р’Р€1.2bn) yearly, based on research business IBISWorld. Slightly below one out of 10 of all of the US grownups have actually tried it.
The marketplace for dating utilizing apps that are mobile especially strong and it is predicted to develop from about $1bn to $2.3bn, in accordance with Juniper analysis.
There is certainly, nevertheless, a nagging issue: individuals lie.
To provide on their own with what they think become an improved light, the information and knowledge clients offer about on their own is certainly not constantly totally accurate: males are most often affordable utilizing the truth about age, height and earnings, while with females it is age, fat and build.