18
Nov
Getting Dirty with Online Farmer Dating. What sort of competition had been you against?
Sisters Lucy and Emma Reeves, created and raised on English nation farms, began a website that is dating ‘anybody would youn’t mind a little bit of mud.’
The Reeves’ idea was hatched over a couple of pints like all the good ones. Sisters Lucy and Emma, created and raised on English farms, weren’t pleased with the talent that is“local these people were fulfilling at nation bars. Online relationship hadn’t reached Bedfordshire.
Yet the sisters saw the web’s potential, in order to connect farmers along with other folk that is rural lacked dating options. They produced nine-week trip associated with countryside that is english an RV, then established Muddy Matches. Their potential audience had been “farmers, eco-warriors… basically anyone whom does not mind a little bit of mud.”
Six years in, Modern Farmer swept up with Lucy (Reeves the younger) to observe how everything proved.
Lucy (L) and Emma Reeves, founders of Muddy Matches
How can you think many farmers perceived Web relationship?
As soon as we launched, internet dating ended up being nevertheless a taboo into the countryside. A number of my friends thought Muddy Matches had been a rubbish idea, that it couldn’t get anywhere. Online dating sites used become types of the domain of freaks and weirdos.

Almost every other internet dating sites had been really twee, where you’d be prepared to see images of badgers walking in to the sunset keeping fingers. That type of thing completely alienated me during my 20s.
Just what exactly was your approach?
We desired individuals to feel at ease expressing their hobbies – agriculture, shooting, horses, all of the different country activities. Like, I would personallyn’t be comfortable setting up an image of myself in a tweed coat on a standard site that is dating.